Shop Lillian West wedding gowns at The Blushing Bride Boutique in Frisco, Texas.

Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, and Thanks and Goodluck (T&G) Savannah Miller and Viktor & Rolf Mariage.

Inspired by the intersection of fashion trends and the needs of real brides, Justin Alexander designs the perfect wedding day look with stunning silhouettes, adorned necklines and high attention to detail. Each brand caters to a different bride through fabrication, design, styling and price point. With exceptional quality and elegant styling, Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashions.

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All About Lillian West Designers

Justin Alexander maintains a North American headquarters in New Jersey and a European headquarters in Alblasserdam, The Netherlands, with regional offices in London and Hong Kong. More than 2,200 authorized retailers worldwide carry one or more of the Justin Alexander collections.

• Founded in 1946 New York
• Office in New Jersey, London, Netherlands, Hong Kong
• 2,200 retail partners worldwide 
• Global designers who gain inspiration from their regional setting 

Core Values | VOWS

V | VISON 

We are determined to push the boundaries and set new standards in the bridal industry.

O | ONE

Justin Alexander holds a strong belief in transparency in both our actions and words. We actively cultivate a workplace environment that prioritizes honesty, trust and empathy – recognizing their vital role in creating synergy. We understand the urgency of our work, and the importance of our role in delivering on a dream.

W | WILLFUL 

We evolve and adapt to changing times and markets with a strong sense of purpose and determination – always with the best interests of our partners and brides in mind. We have done so with integrity and commitment, rooted in our hearts and minds, since the company’s inception in 1946.

S | SUCCESS

Our foresight allows us to anticipate our customers’ needs and deliver an unparalleled partnership. We create outstanding products, crafted and treated with care, that make a difference in the lives of our partners and brides.